Blogging vs. Vlogging: Which Is Better for Audience Building?

When it comes to creating content, the options are seemingly endless. Here's everything you need to know about vlogging vs. blogging.

Blogging vs. Vlogging: Which Is Better for Audience Building?
Photo by Vika Strawberrika / Unsplash

When it comes to creating content for your brand, the options are seemingly endless. As a result, content creators have to think outside the box to stand out from their competition. In turn, this has given rise to a new type of content that has become increasingly popular among brands and influencers: vlogging and blogging. However, with so many people trying their hand at either vlogging or blogging, or both, you may be wondering if one is right for you and your brand. Which one is better? Which one should you choose? Are there pros and cons of each medium? This blog post covers everything you need to know about the pros and cons of vlogging vs. blogging — so you can decide which one works best for you.

What is Blogging?

Blogging is the act of writing or publishing articles about a certain topic, typically for online publication. Blogs are usually maintained by a person or company that has an opinion about a certain topic. Bloggers write about diverse topics that may include entertainment, politics, health, travel, food, and sports. If you are just starting with blogging, check out these blogging tools.

Blogs come in various formats, but they typically fall into one of two categories: personal or authoritative. Personal blogs are often written by individuals who share their own experiences, stories, and advice with their readers. Authoritative blogs, on the other hand, are usually written by experts in their fields, and they provide information, advice, and recommendations to help guide their readers.

If you are wondering who reads blog posts, you need to check this out: 77% of internet users read blogs. You can try Writesonic to automate the writing process.

And the best part about blogging is that it is an organic way to market and attract your target audience without making them feel like they are marketed aggressively. Around 70% of consumers prefer blog posts to ads.

Photo by Campaign Creators / Unsplash

What is Vlogging?

Vlogging, short for “video blogging,” is a form of blogging that uses video content rather than written content. Vlogging is similar to blogging in that it’s a way to share your thoughts and opinions, but it’s done through an online video channel. More than 61% of vloggers upload more than one video a week.

Vloggers create videos and publish them online through various platforms such as blogs, YouTube, or other platforms. While vlogging is becoming more and more popular, it has traditionally been focused on personal channels. The content of a vlogger’s video can revolve around just about anything. Some vloggers create videos about their lives, while others concentrate on sharing their expertise by providing advice and recommendations on a specific topic. 86% of the vlog content on YouTube comes from YouTube creators.

Photo by CoWomen / Unsplash

The Difference Between Blog and Vlog

A blog is a written piece of content, while a vlog is a video piece of content. This is the first and most obvious difference between these two types of content.

The second difference is the intended audience. Blogs are typically read by people who are interested in reading written content, while vlogs are generally watched by people who prefer video content. There are, of course, exceptions to this rule, but they are rare.

The third difference between blogs and vlogs is the frequency at which they are published. Blogs are published on a more consistent basis, while vlogs are published less frequently and on a more sporadic basis.

Pros of Blogging

  • Strong Written Appeal: If you want to appeal to more people who value great writing and look for reference content, blogging is your best bet.
  • Generates More Referrals: If you’re looking to build your email list, blogging is the more effective medium. People are more likely to sign up for your list if they’re reading your content online.
  • Great for SEO: If you’re really trying to grow your brand, blogging is the better option. Research shows that blogging is one of the best ways to improve your SEO, which is crucial for growing your audience and getting found online.
  • More Resilient: Because blogging has been around for so long, it’s much more resilient than vlogging. That means that even though vlogging is becoming more and more popular, blogging will still remain relevant and useful.
  • More Targetable: If you want to pinpoint certain types of people, blogging is the better option. You can write posts on different topics to focus on different audiences and demographics.
  • Engages Readers and Builds Trust - Blogging is an engaging form of content that can help brands build a loyal audience and engage their readers. Blogging can also help brands build trust with their audience by providing helpful, actionable advice that benefits the readers.
  • Easy to Create Content - Blogging is also a great choice for brands that want to create easy-to-create content. You don’t have to worry about filming a video, editing it, or uploading it. All you have to do is type out your article on a blogging platform and publish it online.

Cons of Blogging

  • Takes Time to Build Readers: Another con of blogging is that it takes time to build a loyal audience. When you first start blogging, you probably won’t have a big following. However, as you keep publishing blog posts, your audience will grow.
  • Difficult to Create Content: Another con of blogging is that it’s difficult to create content. You have to spend a lot of time researching and writing each post. In fact, many bloggers schedule out their posts in advance so that they can keep up with the pace of publishing new articles.
  • Difficult to Get Readers: Finally, it’s also difficult to get readers to your blog. When you first start blogging, you may not have many readers. In order to attract readers, you need to promote your posts and share them on social media.
  • You Can’t Control the Visual Appeal: With blogging, your content is only as visually appealing as your design allows. If you have a template with bland images, your posts won’t be very visually appealing. If you choose to go with a custom design, it can be much more expensive.
  • Less Interactive: While you can use polls and surveys in your posts, they aren’t as in-depth as they are with vlogging. You can’t really have back-and-forth conversations with your readers through posts unless they’re written as comments.
  • Less Authentic: While you can be as authentic as you want with your writing, it’s not as easy to be genuine with a pre-written post.

Pros of Vlogging

  • Strong Visual Appeal: If you’re looking to appeal to more visual, sensory-based people, vlogging is your best bet. Visual content is processed more deeply than written content, and it has the ability to create emotions in the viewer.
  • Easy to Create Content: Another pro of vlogging is that it’s super easy to create content. With video, you don’t have to spend a lot of time writing articles or creating blogs. You can just create a video and share it online as soon as you want.
  • More Interactive: If you really want to get your viewers involved in the content and gain their feedback, vlogging is a better option. More often than not, blogging will have comments that aren’t super engaging. With vlogging, you can make direct requests of your viewers and get their feedback in real-time.
  • Authentic: If you want to be as authentic as possible with your content, vlogging is the better way to go. Vlogging allows you to be more genuine with your viewers because you’re not bound to a script or a pre-written post; you can simply speak your mind and share what’s on your mind at the moment.
  • Highly Adaptable: Vlogging can be done in so many different ways and with a variety of different formats. You can do a vlogging “how-to” style, a Q&A session, an unboxing, a walkthrough, etc. You can really customize vlogging to fit your brand, and it’s easy to switch up the format to keep it fresh.
  • Builds a Loyal Audience - Video content is extremely engaging, and it’s easy for people to get hooked on certain vloggers’ channels. Because vlogging is such an engaging form of content, vloggers can often build a loyal audience that’s interested in what they have to say.

Cons of Vlogging

  • Readers Aren’t Always Visual: Not everyone is visual, and some people prefer written content. If you choose to go the vlogging route and create visual content, you run the risk of turning some people off.
  • You Can’t Control the Timing: With vlogging, timing is everything and can really affect the outcome of your videos. If you go off-script, you can have trouble fitting everything into the allotted time. If you try to script everything out, it can be difficult to keep yourself on track.
  • Time-Consuming: Because vlogging is more interactive, you’ll have to take breaks from your script and respond to comments and questions. If you go back and forth with viewers for 10 minutes on each video, you could find yourself spending more time on each vlog than you anticipated.
  • Harder to Track Conversions: If you want to see how effective your vlogs are at driving traffic or generating sales, you may have a harder time tracking that than if you were blogging.
  • Finding Your Voice: One of the cons of vlogging is that it may take you some time to find your voice. When you first start vlogging, it can be difficult to figure out how you want to present yourself and what you want to say.
Desk setup with laptop and PC.
Photo by Justin Morgan / Unsplash

Final Words

In the end, both vlogging and blogging are excellent forms of content creation, and there’s no right or wrong decision. Ultimately, you have to decide which one works best for you and your brand.

There are pros and cons to both vlogging and blogging, but you may be able to find a way to incorporate both forms of content into your marketing strategy if you want. Ultimately, the decision is up to you.

If you’re starting out, it’s best to pick one and focus on growing your audience from there. Once you have a bit of a following, you can try mixing the two.